Brand Story
23 Mar 2023, 20:52 GMT+10
Jay B Sauceda is currently an entrepreneur-in-residence with Salt Box, an incubator focused on logistics businesses. He believes that there is tremendous value in storytelling, because one can learn something from every person they meet. His goal is to use storytelling to build strong brands and enduring cultures. In this episode, Jay B talks about the lessons he has learned along his rich and varied entrepreneurial journey, from his time working as a photographer for commercial advertising to his experiences building and subsequently selling his logistics company, Sauceda Industries.
"Start a business, and just start asking for help. You can get there a lot faster than what I think a lot of other people can or do, who tend to be more closed and guarded in their approach," says Jay B Sauceda, entrepreneur-in-residence with Salt Box and former CEO of Sauceda Industries. Today, he joins host Stefan Whitwell to talk about the lessons he has learned along his entrepreneurial journey from how to celebrate your human capital to the importance of saying thank you.
Listen to the full podcast interview by Stefan Whitwell with Jay B Sauceda on your preferred podcast channel.
In this podcast, the host covers:
How Jay B became an entrepreneur
What made Jay B's team different from others in the industry
What is the importance of human capital to a business
The importance of celebrating the hard work that goes into building a business
The greatest gift Jay B has ever received within a business relationship
The power of the written word
The value of a thank-you note
How to balance a culture of accountability with the desire to be liked
Podcast Quotes:
"Everybody can do logistics, but we want to make sure that we have the best team possible and that'll create the sticky relationship that will make customers want to come here and stay." (11:34-11:44 | Jay B)
"This is my playbook and every business I run and build, this is what I incorporate." (14:35-14:40 | Jay B)
"Enabling people to celebrate in the way that is meaningful to them was always what was important." (16:40-16:44 | Jay B)
"As a leader, it can kind of feel like you're never really doing enough." (29:08-29:10 | Jay B)
"Your ability to hold someone accountable comes from your ability to develop trust with them." (40:24-40:29 | Jay B)
"Start a business and just start asking for help. You can get there a lot faster than what I think a lot of other people can or do, who tend to be more closed and guarded in their approach." (43:59-44:12 | Jay B)
About the Podcast Guest:
To learn more about Jay B Sauceda visit his website (Jay B Sauceda).
About the Host:
Stefan is an Austin, Texas based CEO, wealth advisor, and tax planner for business owners, executives, investors and philanthropists. He believes that true wealth is lived at the intersection of health, wealth and purpose.
About CELEBRATE Like a CEO Podcast:
Each CEO and business owner's journey is unique and full of powerful lessons. Join Stefan Whitwell, founder of his own nationwide investment and wealth management firm, as he interviews fellow seasoned executives and business owners. Each week will bring an inside peek into how they fill their tanks, celebrate their teams' wins, and maintain success without burning out.
Listen to the full podcast interview by Stefan Whitwell with Jay B Sauceda on your preferred podcast channel.
Media Communications
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