Brand Story
17 Mar 2023, 23:13 GMT+10
Houston based skincare company Apoth.o.gy is a black-owned business newly founded in 2020 that defines itself as a consumer driven enterprise. It was built with the goal of cultivating acceptance and care for their clientele through a beautiful selection of sustainable products. Apoth.o.gy's ingredients are ethically sourced and naturally occur in nature. Only trace amounts of acids and chemicals are in certain products to give stronger benefits of fighting difficult conditions such as acne. However, the products are thoughtfully concocted to maximize the benefits of each ingredient within them.
Apoth.o.gy's ingredients are sourced from indigenous plants in countries such as Mexico, Egypt, and Turkey. They are paraben-free with naturally derived preservatives and surfactants, and incorporate underutilized components. This combination results in bioactive products that veer away from the unethical extraction and consumption of chemicals for skincare products. Some ingredients in their Daytime Skin Set include red reishi mushroom extract, orchid stem cells, and lingonberry stem cells. Apoth.o.gy's products boast a list of skin benefits, but they're also fairly priced amongst other competitors utilizing similar ingredients.
Founder Michael Chambers visited exotic locations to learn about the historical use of indigenous ingredients and their scientific makeup. Apoth.o.gy was born from the mixture of apothecary and mythology principles: The ancestral practices part of plant medicine and religious rituals birthed a company that provides products from the most natural sources while also spreading the significance of self-care via skincare routines. The pillars that support Apoth.o.gy revolve around community, healthy living, and charitable acts.
In addition to Apoth.o.gy's future vision to fight homelessness and poverty in many vulnerable groups, they are also advocating for equality in skincare. They want to break gender norms and make skincare a normalized activity for both sexes because not investing in skin health can be detrimental overtime. Apoth.o.gy wants to build a world that reflects the values of the people and gives back to those who need it.
Apoth.o.gy founder Michael Chambers concluded:
"Apoth.o.gy's ethos is to become a global brand that promotes the change people would like to see in the world by uplifting humanity through selfless giving and the promotion of natural skincare products. My goal is to share the beautifully unique way our eco-friendly ingredients are used in places abroad to nourish skin. I want to take those magical traditions and reach someone who typically wouldn't encounter ingredients my company uses. People are the greatest resource in my opinion, so reinvesting in them and the most vulnerable groups is also part of my business. By incorporating charitable effects from each purchase that customers make, they can participate in the impact I hope to make."
Media Contact:
Name: Michael Chambers
Email: [email protected]
Get a daily dose of Chicago Chronicle news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Chicago Chronicle.
More InformationFRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...
SANTA CLARA, California: Nvidia came within a whisker of making financial history on July 3, briefly surpassing Apple's all-time market...
SACRAMENTO, California: California's multibillion-dollar farms are facing a growing crisis—not from drought or pests, but from a sudden...
WASHINGTON, D.C.: President Donald Trump says the United States could soon reach a trade deal with India. He believes this deal would...
(Photo credit: Brad Mills-Imagn Images) The Colorado Rockies have yet to win a home series this season, but they still have a chance...
(Photo credit: Peter Aiken-Imagn Images) Shohei Ohtani's ramp up toward becoming a full-fledged starting pitcher will continue Saturday...
(Photo credit: Joe Camporeale-Imagn Images) The Kansas City Royals have an opportunity to earn their first series win in Phoenix...
These July 4 protests stood in stark contrast to Trump's America 250 initiative, launched on Memorial Day in May to count down to the...
(Photo credit: Joe Camporeale-Imagn Images) Chicago White Sox shortstop prospect Colson Montgomery, promoted from Triple-A Charlotte...
(Photo credit: Jayne Kamin-Oncea-Imagn Images) Isaac Paredes hit a home run on the first pitch of the game, Jose Altuve went deep...