ACCESS Newswire
08 Jun 2021, 18:35 GMT+10
BUFFALO, NY / ACCESSWIRE / June 8, 2021 / Resolutely at the forefront of foodservice innovation, Rich Products is collaborating with fast-growing startup Nextbite to launch a trio of on-trend virtual restaurants. Starting today, the global, family-owned food company will use Dolly's, its Buffalo, N.Y.-based world headquarters' kitchen, as a ghost kitchen to bring three new virtual restaurants to Western New York: Grilled Cheese Society, Monster Mac and The Big Melt, with more slated to launch in the coming months.
"Virtual restaurants and delivery-only concepts are a huge part of the industry innovation wave sparked by the pandemic," said Kevin Spratt, senior vice president, Group Business Channels, Rich Products. "Rich's collaboration with Nextbite puts us at the leading edge of this emerging trend, enabling us to gain key learnings to help our customers solve major business challenges, navigate the post-pandemic recovery and test the future of foodservice."
Using robust consumer demand insight and backed by deep restaurant and technology expertise, Nextbite has developed a portfolio of delivery-only brands, tapping into what is projected to be a $1 trillion global industry by 2030 (Euromonitor). The rise of virtual brands reflects a wave of innovation by the restaurant industry in response to COVID-19's massive disruption.
Prior to today's launch, Rich's spent months conducting primary research-from thought leader interviews to surveys-to develop a variety of tools that help operators create and start their own ghost kitchen or virtual restaurant brand. From how-to guides on building a virtual brand menu, to tips and tricks for creating an impactful brand and choosing the right packaging, Rich's is committed to growing its knowledge and sharing findings with operators that are looking for ways to increase revenue.
Available through GrubHub and DoorDash in greater Buffalo, N.Y., menu highlights from Rich's three new virtual restaurants include:
MEET RICH'S
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.
Learn more at Richs.com or join the conversation on Facebook, Instagram, LinkedIn and Twitter.
About Nextbite
Nextbite is focused on helping restaurant partners successfully enter the virtual restaurant space by diversifying their portfolio, using under-utilized labor and kitchen capacity, and driving demand to increase margins and revenue. It enables brick and mortar restaurants to easily enter the delivery-only business, empowering them in the off-premise space. Founded in 2019, Nextbite is the only complete virtual restaurant solution for existing restaurants and kitchens that pairs a proven ordering/delivery management solution with a selection of highly visible, on-trend, delivery-only brands. Headquartered in Denver, Nextbite/Ordermark recently announced the close of its $120M funding round led by SoftBank.
CONTACT:
Patricia Nugent
212-284-9935
[email protected]
SOURCE: Rich's
Get a daily dose of Chicago Chronicle news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Chicago Chronicle.
More InformationNEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...
KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...
SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...
NEW YORK, New York - Global stock indices closed with divergent performances on Tuesday, as investors weighed corporate earnings, central...
TORONTO, Canada: Canadian Prime Minister Mark Carney announced late on June 29 that trade negotiations with the U.S. have recommenced...
Aluminum, copper and nickel shipments have surged this year, according to trade data Beijing has increased purchases of Russian metals...
By Reena Bhardwaj New York [US], June 29 (ANI): A prominent Hindu spiritual leader has been recognised by New York City officials...
BEIJING, June 28 (Xinhua) -- Here are the latest Chinese sports headlines from the past week: 1. China's Wang Xinyu finishes runner-up...
By Naveen Kapoor New Delhi [India], June 27 (ANI): The Aircraft Accident Investigation Bureau (AAIB) Lab in New Delhi, is currently...
Washington DC [US], June 27 (ANI): 'The Social Network' fans are in for a treat as their favourite movie is coming back with a sequel....
Elon Musk has threatened to launch a new party to undermine US President Donald Trump, following a falling out over a spending bill....